Once Outdoor Life Network, now Versus, it will become NBC Sports Network on Monday.
What's in a name? Linking the channel to such a known quantity could make an impact as simple as encouraging cable companies to stick it in a more high-profile spot on the dial.
"In some areas we're not easy to find," NBC Sports Group chairman Mark Lazarus said. "But we think we will give more value to distributors by having that."
The channel's parent company, Comcast, took over NBC-Universal in January 2011, and the peacock's imprint quickly appeared on Versus ? NBC announcers, NBC production, NBC cross-promotions.
Monday was chosen as a natural fit for the name change because that's when the NHL Winter Classic airs on NBC, offering plenty of opportunities to trumpet the switch.
Versus' biggest sports property is hockey. Also coming in 2012 is MLS, with 38 regular-season games.
Lazarus said he hopes the familiarity of the NBC Sports name will lend the network credibility with potential viewers.
A network by any other name ...
The many incarnations of the Versus network in the past 5 1/2 years:
Outdoor Life Network
Versus
NBC Sports Network
Source: http://feeds.denverpost.com/~r/dp-sports/~3/bpByWzXn6vk/ci_19650590
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