Customers are the heart of any business. And with heart they should also be treated by the staff and proprietors.
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Good relations with the clientele and consumers will not only lead to better sales ? they will also help build a larger and more trusting customer base in the future. And maybe more important than anything else, good staff to customer relations will foster a sense of friendship between them, and the best thing that a business can possibly say about itself is that it is close to its customers.
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Cordiality is never overrated. In the business world today, there is lessened emphasis on being friendly with customers. It is probably due to the fact that corporations and big businesses are large enough so that owners are no longer in touch with the clients on their level.
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But, as most of you have observed, mom and pop stores or local establishments still retain the charm and inviting aura that makes for running a good business. And the larger corporations have taken note, making store policies that stress genuine care and concern for customers on the store level, and better customer-oriented policies on the administrative level. Hopefully, grumpy salesgirls, cashiers, waiters, and customer service personnel will eventually become a thing of the past.
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Approachable store personnel are always welcome. The best sales people are always those who know about their product, and know how to help customers who might want to address some issue or another.? It is usual for a clerk or salesperson to help people with their purchases. That is what they do. But another great characteristic for a clerk is the sensibility and knowhow to attend to customer queries and concerns that are not necessarily related to sales. For example, a good desk clerk and store clerk can settle disputes that might arise between customers in an orderly fashion. Or they quickly fix safety hazards or bureaucratic gridlocks when customers pint them out. Remember, workers are usually the only face of the company that a consumer sees. Any traits that these workers exude will be carried on to the general perception of the business that the consumer base has.
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Any enterprise that has its pulse on its clients, will be a successful one. The business must always seek to know how their clients view their product and their service. And it always must be a good image. If it is not, try to better it. If it is, try to better it still. The product or service might be why people will avail from your business, but great customer service will be what keeps them coming back.
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As a customer, what do you appreciate to be good customer service?
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