Food & Drink Innovation Network ? NEW BEST OF BRITISH SOUP ...

March 30th, 2012

Fresh soup brand New Covent Garden is celebrating the ?Best of?British? with its latest soup of the month.

April?s soup of the month, ?Rosie?s Vintage Cheddar & Piccalilli soup? has?been created by amateur cook and consumer Rosie Garrish.

Rosie?s soup was chosen as a winner through New Covent Garden?s social?media campaign, which invites soup fans to submit their own recipes based?on a specific theme.

The theme set for April was ?Best of British? which welcomed recipes that?took inspiration from all things British, from home-grown ingredients and?modern twists on traditional dishes to exotic flavours that are now our nation?s?favourite dishes.

Nigel Parrott, New Covent Garden?s Group Marketing Director, said:

?Rosie?s Vintage Cheddar & Piccalilli Soup truly captures the Best of British?and is exactly the recipe we hoped to find when we set April?s theme.

New Covent Garden is celebrating the ?Best of British?

?April?s Soup of the Month truly kicks off Britain?s year of festivities.

?The?Union Jack packaging will attract consumers to the fixture who want to?embrace all that is British and are seeking unique but traditional flavours.?

Consumers are still encouraged by an on-pack call to action to submit their?recipes for future Soup of the Months at www.newcoventgardensoup.com,?where recipes, tips and blogs are encouraging further engagement with the?brand.

Rosie?s Vintage Cheddar & Piccalilli Soup will be available until the end of?April 2012 with an RRP of ?2.20 in outers of six.

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