Companies that support girls skateboarding | Women's Sports Blog ...

posted by SkaterGirl
Monday, August 29, 2011 at 2:07pm EDT

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A month or so ago, I was reading an interesting article from Stark Raving Madeleine called ?Can A Girl Get A Break?? Basically it discussed some of the challenges within the girls skate scene ? including lack of support for riders and competitions, as well as an apparent disregard towards the female market in general. Excerpt below:

??female skateboarders have it especially rough this summer. While there has been a bevy of bikini-clad surfer girls and super-cool snowboard ladies trotted out to appease us, companies have quietly cancelled women?s skateboard events (which rarely got media attention anyway, so hardly anyone will even notice?) and it?s recently been reported that Vans is ending their 20-year relationship with legendary skateboarder Cara-Beth Burnside? So what can we do? ? We can cry ?unfair? and blog until we?re blue in the face about the poor little girls with nothing but Barbie to inspire them, but it won?t change a thing. CEO?s don?t care about fairness and they don?t care about the self-esteem of our little girls, they care about dollars and market share and return on investment? If nothing can change a business mind except business? we?ve got one option. Stop buying their products and when they realize that we are an important percentage of their market, wait for them to court us back??

Out of interest, we thought it would be interesting to start listing the companies that we and you feel are good for girls skateboarding. Just leave a comment on our facebook page beneath this post, saying the name of the company you like and a few words on why it?s good. Should make for some very interesting research and we?ll talk about it more in a months time or so?

Related posts:

1. Cara-Beth Burnside Transworld Business Interview
2. Jenna Selby Transworld Business Interview
3. Trailer: Mexican Female Skateboarding

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Source: http://www.womentalksports.com/items/read/452/1131650

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