Most everyone has heard of Google AdSense, and are familiar with how it works, but how many marketing directors have thought about using it as a way to offset advertising costs? By combining PPC advertising with PPC publishing, you have the potential to pay for advertising with the proceeds from publishing.
This concept is a thought that may not have occurred to many people-you only pay for the advertising when someone clicks through to your sight-the publishing concept works in reverse. So, instead of money deducted from your advertising funds when someone clicks into your site, you earn money when someone uses your site to click through to a sponsor site.
If you choose the right PPC publishing company it is possible to earn enough money to offset your advertising costs. You can search for publishing companies through your search engine.
When selecting a publishing company, it is important to make certain the ads that show on your site are ones that will also generate traffic back to your site. You do not want to include ads for competitors? websites, but you do want to make sure your ads drive your visitors to related products.
For example, if you sell automotive parts, you may want to include sites that sell automotive accessories or body parts. The ads you place should relate to what you sell but not lead to a site that sells the same products. You want to use PPC publishing as a way to earn money for your company but not drive potential customers to a competitor?s site.
So, instead of just viewing AdSense in its most traditional sense, you could leverage the concept to generate income for your business as well- publishing.
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